Category: Road Trip

Road Trip to Jones Valley Teaching Farm

One sight you don’t expect to see in the middle of a city is a farm, but that’s exactly where we found ourselves when we made our next stop at Jones Valley Teaching Farm in Birmingham, Alabama.

This 3-acre urban teaching farm is surrounded by the Birmingham skyline, a neighborhood park, the YMCA Youth Center, an active railway that historically transported steel, mixed-income apartments, and an overpass where two of the city’s busiest highways connect.

Jones Valley Teaching Farm was originally created to provide access to fresh produce in an urban setting. We met with staff and learned about how the program has grown over the years and were impressed that through a partnership with Birmingham City Schools they now have six additional farms on school campuses where teachers, students, and parents can experience hands-on learning.

our_sitesThe knowledgeable instructors and farm staff offer classes tied to math, science, social studies, and English, as well as oversee after-school programs like student-run farmers markets and culinary clubs. We even met seven high school juniors and seniors working on the farm for course credit through a paid internship program. One of our favorite parts about this program is that it benefits pre-K through 12th graders, so students can get involved early and stick with it their entire school career.

To pick up where our journey left off, visit or watch films about their work at

Launching from Bunker Labs

When we arrive at Chicago’s Merchandise Mart, it takes us a few minutes to find Bunker Labs. Not just because “the Mart” is one of the largest commercial buildings in the world, but because Bunker Labs’s headquarters is located at one of the nation’s largest startup incubation hubs, 1871.


When we reach their coworking space, we find a challenge coin wall in the shape of George Washington’s face and a “coffee mess” made up of Bunker Labs mugs signed by veteran entrepreneurs. We meet Executive Director Justin Walker, a Naval Special Forces veteran who helped train more than 15,000 Navy SEALs before becoming an entrepreneur and joining the Bunker Labs team.

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We’re excited to watch as Justin is about to broadcast live online to more than 340 military veterans, active duty service members, and military spouses who are participating in Launch Lab Online (LLO). LLO is a 20-week program that helps members of the military community explore entrepreneurship and go “from idea to invoice”.


Afterward Justin introduces us to Joe Himpelman, a LLO graduate and local veteran entrepreneur who comes by to use the coworking space and to chat with the Bunker team about his company, which makes accessories promoting pride of service to military veterans and their supports. Joe tells us that the LLO program “has been an incredible driver” and that they’ve gained 2,000 website views a month and generated $2,000 in sales in the last 45 days.

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Joe’s story is not unique, and as we leave Bunker Labs, we cannot wait to hear more success stories from veteran entrepreneurs completing the Launch Lab Online program around the U.S.


Visit another grantee on our Road Trip!

Greetings from City Green

Our GPS tells us we are only one mile from the City Green Farm Eco-Center, yet we are wondering if it is mistaken, as we are on a highway, buzzing past dense suburbs, strip malls, and industrial districts. Sure enough, though, we pull off the exit from the Garden State Parkway and just a quarter mile up the road is a five-acre urban farm with organic vegetable production, a permaculture food forest, a “Learning Farm” educational area with chickens and a small herd of goats, and loads of native perennials buzzing with bees and butterflies.

City Green is a non-profit urban farming and gardening organization dedicated to growing food and nourishing community across New Jersey through agricultural and educational programming, creating access to farm fresh food for low-income families, and empowering residents to be active stewards of their natural environment.

We are met by the farm manager, Henry, and the food access coordinator, Lisa, who are loading the Veggie Mobile with early spring crops including spinach, beets, carrots, broccoli, and kale, as well as eggs and fruit purchased from another New Jersey farm, and City Green’s own honey. City Green’s Veggie Mobile is a refrigerated box truck equipped with market shelving and an awning for setting up mobile farm stands in crowded urban centers, which has been supported by Newman’s Own Foundation since 2015.  The Veggie Mobile allows City Green to make multiple market stops in a variety of “food desert” neighborhoods each day, while keeping the produce fresh, even on the hottest of summer days. We are excited to ride along to today’s stop at Passaic City Hall.


We pass through the compact urban center, arriving to a crowd of young moms with strollers, who have walked to the location and are patiently waiting for the market to open. When we arrive, we chat with Felicita, a mother of three children. She emigrated to New Jersey from Mexico five years ago with her husband, and fondly remembers shopping for produce in open-air markets. Felicita currently lives in Passaic where she has had a very difficult time finding the kind of fresh vegetables she was used to in her native country. Each Friday during market season, Felicita and her sister, along with dozens of other women, wait in line — rain or shine — before the City Green truck even pulls up. She buys bags and bags of produce that she says tastes 100% better than anything she tasted since she moved to this city!

She shares with us her recipe for a traditional squash dish she cooks with City Green squash each summer, as she tells us how much it means to have this mobile farm market. City Green accepts and doubles her federal food assistance benefits, stretching her limited dollars in feeding her family the fresh, healthy food they crave. With this incentive in place, City Green nearly sells out of the day’s produce to Felicita and the other eager moms gathered at City Hall. A win-win for local farmers and families.

Read about our other stops on the Road Trip Blog or scroll through the map to see where we have been.

Greetings from CECP: The CEO Force for Good!

For the next stop on our Road Trip, we head to bustling New York City to join 52 of the world’s leading CEOs at CECP’s 13th annual Board of Boards. CECP is a CEO-led coalition that works to create a better world through business, and this visit is particularly special to us because CECP was founded by Paul Newman in 1999.

As we walk into the conference room and marvel at the city’s skyscrapers through the windows, we can immediately feel the excitement and energy as some of the most active leaders in the business world convene for a series of board meeting-style conversations to exchange ideas and share best practices. We watch as these CEOs collaborate to carry on Paul Newman’s belief that corporations can be a force for good in society.

During our visit, attendees discuss a number of issues that affect just about all companies: recognizing diversity in the workforce, managing skills and resources, and planning long-term strategy and growth. The dialog is engaging, and we can see that there’s real value emerging from the exchange of ideas and insights.

As the day wraps up, the men and women shake hands, say their goodbyes, and disperse to travel back to their respective companies to share what they learned.

With the help of Newman’s Own Foundation, these CEOs gather year after year, which helps empower corporations to be a force for good, and we’re happy to have experienced this year’s annual Board of Boards as a stop on our Road Trip.

Read about our other stops on the Road Trip Blog or scroll through the map to see where we have been.

Greetings from Bronx Green-Up

If you look closely at the Morris Heights and Morrisania sections of the Bronx, you might spot a growing number of vegetable gardens. People here are getting excited about locally grown food, in particular the eager participants from the Grow More Vegetables certificate program.

The Edible Academy’s Bronx Green-Up Community Outreach Program at The New York Botanical Garden provides education, training, and technical assistance to Bronx residents who want to improve their communities through greening and urban farming projects.

CA_GrowmoreVeggiesOn this visit, we learn about staff members and tenants at a supportive housing unit for New Yorkers, who are dealing with mental health concerns and recovering from trauma and abuse. Through Bronx Green-Up’s Grow More Vegetables program, participants are learning how to build gardens in inner-city settings. As part of the program, they complete practice/volunteer hours in community gardens and urban farms and share their newfound knowledge with others in the community.

“It’s intimidating to think about growing food,” said one participant. “[The course] gave us a foundation to connect with each other. The community piece is important; oftentimes people don’t feel part of the larger community because of mental health concerns.”

Read about our other stops on the Road Trip Blog or scroll through the map to see where we have been.

Edible Lessons

This is a side of New Orleans we haven’t yet seen, where the hot, humid blaze of summer fuels the growth of crops; crisp fall air signals harvest season; and a bitter winter is warmed by thoughts of an upcoming spring season of family and community events to celebrate students, gardens, and FOOD!


In this mecca of Creole cuisine, we learn that Edible Schoolyard New Orleans (a signature program of FirstLine Schools) works with some of the most under served children in the nation. Edible Schoolyard brings seed-to-table garden and culinary education into non-traditional learning labs, like outdoor classrooms and teaching kitchens. They serve nearly 3,000 students across four FirstLine K-8 schools. We know that poverty and trauma directly correlate to malnutrition, food insecurity, and disease, and FirstLine Schools aims to combat those effects through its programs.


Edible Schoolyard also works to maximize impact in the community with food-related events throughout the year. We look forward to visiting New Orleans again for a few of the many fun-filled happenings, like Family Food Nights, where families cook healthy meals together in the teaching kitchen and take home groceries to replicate the meal, Family Garden Days, Watermelon Days, citrus and strawberry tasting events, and best of all, the annual Sweet Potato Fest at Arthur Ashe Charter School, featuring a neighborhood parade, sweet potato harvest and cook-off, and tater-themed arts and crafts!


Learn more about FirstLine Schools and its signature Edible Schoolyard program.

Greetings from Pike Place Market Foundation

Seattle, Washington, is a great place to visit – coffee shops, Space Needle, waterfront piers… Today, a fine mist is falling as we walk to one of the city’s best-known attractions – Pike Place Market.

We know all about the fish vendors, fresh produce, and craftspeople. There are also plenty of shoppers and tourists. On this day, though, we are visiting a program that helps the people who live in the neighborhood and work in its many shops.

We start at the corner of Pike Place, where Rachel the Piggy Bank collects donations for The Pike Place Market Foundation. The Foundation has been helping the area’s low-income residents since 1982. Its Food Access Program makes healthy, fresh food more affordable and accessible.

On our visit, we see staff and volunteers pack food for Farm to Go, which connects farmers with urban residents. Farm to Go members receive weekly boxes of fresh-picked produce. Funding from Newman’s Own Foundation helps make this program available to low-income residents, too, including families from the Pike Market Child Care and Preschool.

While helping out, we learn about the cooking classes that teach residents how to prepare healthy, delicious meals on a budget. The Fresh Bucks program helps low-income people afford fruits and vegetables. And monthly community meals bring people together for locally sourced, healthy, affordable dishes.

These are just a few of the many great programs run by Pike Place Market Foundation. We can’t wait to go back and learn more!

Read about our other stops on the Road Trip Blog or scroll through the map to see where we have been.

Greetings from Find A Way Farm

Heading south from Athens, Ohio, the college town soon gives way to the gently rolling foothills of the Appalachian Mountains. We pull up to an 80-acre homestead owned by Beth and Brian Duffy. The husband and wife team are both U.S. Army veterans. They began a new career when looking to put down roots, enjoy the peace and quiet of country life, and have a place where their children and grandchildren could enjoy the outdoors.

Here at Find A Way Farm, Beth and Brian raise grass-fed Katahdin lamb (“some of the sweetest and most savory Southeastern Ohio has to offer”) under the Homegrown By Heroes label. They also offer free-range stewing hens and eggs.

The Duffy duo has had plenty of support along the way. Local farmers and educators shared their knowledge about farm management, grazing practices, and more. In 2016, Newman’s Own Foundation provided assistance by funding the Duffys’ Farmer Veteran Fellowship (through the Farmer Veteran Coalition), which they used to re-roof their barn.

Although they have faced challenges along the way, Beth and Brian say they always Find A Way to keep it all going!

Learn more about our grantee Farmer Veteran Coalition.

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Read about our other stops on the Road Trip Blog or scroll through the map to see where we have been.